The resulting data from the interviews are being analyzed using a thematic analysis approach to collect user’s impression concerning the TEE experience with the support of NVivo software. Mara and Dina are conducting a bottom-up data analysis reviewing and iterative process in 3 stages. Firstly, using open coding, where each researcher select quotes and create high-level categories, review and merge or divide into new nodes.

Secondly, affinity diagrams are used to explain the relationships between categories. Thirdly, we organize the most frequent concepts and insights found followed by the description and illustrative quotes given by users in the interviews.

Screenshots of Nvivo Nodes after coding (Top: Visitor´s sample; Bottom: Local’s sample)

CHItaly 2019

Congratulations to our researchers Valentina Nisi, Mara Dionísio, Cláudia Silva and Nuno Nunes for receiving an Honorable Mention for the Best Paper Award at CHItaly 2019 with the paper “A participatory platform supporting awareness and empathy building between tourists and locals: the Há-Vita case study.

The article focuses on the content which was selected to raise awareness towards environmental sustainability-related, and envisioned to foster interaction between tourists and locals. The strategy with tourists revealed itself to be a research challenge on its own. Nevertheless, results shed light on content creation and design choices of the platform, as well as reflecting on the methodological challenges of conducting HCI research with real tourists in situ.

Final Sampling

It’s been quite a challenge but very productive, these last few weeks while recruiting and conducting user tests. The final outcome was extremely positive.

A total of 63 people responded to the invitation to participate in the FOL experience. From these, 17 were residents of the island and 46 users were not residents of the island.

From 46 tourists, 11 completed the first stage (interacting with mobile tour) and 35 completed the whole experience (mobile app + web platform).

From the locals, 11 completed and interacted the whole FoL Transmedia experience, while 6 experienced only the location-based Tour.

Next step… analysing all the data!

Interact 2019

The 17th IFIP TC.13 International Conference on Human-Computer Interaction – INTERACT 2019 was held last 2 – 6 September, 2019 in Paphos, Cyprus.

Mara Dionísio, presented a full paper entitled “Fostering interaction between locals and visitors by designing a community-based tourism platform on a Touristic Island” co-authored with Cláudia Silva, and Valentina Nisi.

This paper explores the full design and evaluation of Há-vita, consisting of a combination of different research methods: the user studies conducted with tourists in hotel lobbies and 3 focus groups with residents and visitors.

Online Campaigns

To target a wider audience for the transmedia user testing, we set several online campaigns advertising FOL tour, mainly using our Facebook page.

It really helped us to spread the word and gather a few spontaneous sign-ups from visitors and also arouse interest among locals.

Studies. Studies. +Studies.

During this month, the team’s agenda was filled with user testing sessions. A diverse sample of 24 participants visiting Madeira, coming all around from Italy, Poland, Brasil, Denmark, Italian, Romania, Finland, Germany, Spain, Hungary, and Portugal. We were able to gather groups of visiting researchers and several Erasmus program teachers.

Among user’s valuable feedback from surveys and interviews, we’ve been receiving positive reactions on the transmedia.

And as researchers trying to develop and offer the most meaningful experiences, we feel strongly motivated and satisfied while collecting such encouraging outputs:

“It’s been one of the most rewarding experiences I’ve ever had in a foreign country as a traveler.”

“Very interesting and different experience. Looking forward to following the progression of FOL and the lovely team.”

“Very unusual experience, completely different than all TripAdvisor stuff, so that was very interesting.”

Protocol Testing

M-ITI premises got a visit from the Erasmus+ Training for Teachers, a great opportunity to advertise Fragments Beta Release and gather some newcomers for a first trial of the protocol and potential user testers.

We gathered a group of 6 volunteers: among them Belgian, Spanish, Estonian and Slovak teachers.

The protocol runs as follows:

  • Participants meet researchers at the starting point @Miradouro das Cruzes.
  • Researchers introduce themselves and give a brief overview of the activity and how they are going to interact with the mobile application provided in our devices.
  • It is given to them a consent form describing purposes of the study.
  • Participants are then attributed with ID code’s and asked to fill a small questionnaire to gather demographic data.
  • Before starting, it is proposed to them whether they wish to do the tour alone or in pairs. They start the activity whenever they feel ready.
  • Users are “followed” by a researcher who conducts the study to observe and take notes of their interaction (shadowing) without intervening with their actions. During the experience, it’s taken pictures for documentation purposes.
  • At the end and to register feedback concerning the experience the experimenter asks to fill out an after tour questionnaire taking around 15minutes, followed by a semi-structured interview.

Erasmus training+ @ Protocol Testing


Beta Release

A Beta Testing period is approaching. Spring is coming, which makes it the perfect time for some outdoor user tests. As FOL experience ( App + Website ) is almost fully developed, it’s time to test it as a whole with foreign visitors. The team is taking the first steps in designing the complete protocol for these final testing sessions, consisting of the following structure:

    • Consent Forms
    • Demographic Questionnaires
    • After FOL Tour Questionnaires
    • After FOL Website & Overall Experience
    • Semi-structured Interview

Hypermedia Usertest

In the last couple of weeks, the team has been planning and conducting a new study. The idea is to use the case study of Há-Vita, to be measured as if a hypermedia storytelling platform, works better or worse than traditional media (means such a linear video) in informing, creating awareness and interest in the local cultural and natural heritage.

The study focuses on evaluating the impact of the content on users; the website graphical and usability user interface; and the potential of the platform as to create empathy and awareness about several issues related to the Island. This study takes a mixed study design approach by drawing on field notes, observation, and questionnaires.

The sessions took around 30 minutes, where half of the sampling explored the content of Há-Vita in the web platform, and the other half watched a linear video with the same content. We got a total sampling of 28 participants, 19 males and 9 females.

Usertesting Sessions