Testing Há-vita

Há-Vita test was conducted at a hotel (Vidamar Resort Hotel Madeira) with capacity for 600 guests on December 11, 14, and 15, in the evening. The research protocol aimed to evaluate content and graphical interface.

During the user test, guests were invited to taste Madeira wine and by the end of the test, they were offered a vegetal sponge Luffa. Both rewarding items used for compensation were related to one of the seven themes of Há-Vita, as we interviewed different sources about Madeira wine (theme ‘Traditional Products’) as well as a couple who brought Luffa seeds from Brazil and grew them into the soil of Madeira (theme ‘Invasive Species’).

We were able to complete the user test with 7 individuals.

Há-vita set-up @ VidaMar

                   

 

 

Sustain IT

Cláudia Silva and Ana Bettencourt presented the creative work “Há-Vita: A Transmedia Platform about Madeira’s Nature and Culture” during the international conference SustainIT 2017, held in Funchal. The work was part of a new track at this conference called Creative and Artistic Interventions (CAI), which aims at discovering alternative and innovative approaches to sustainability and technology. Several conference participants from different countries browsed Há-Vita in different devices and exchanged their ideas about the project with the presenters.

Há-vita set up for Creative and Artistic Interventions @ SustainIT 2017

MUM 2017

Mara Dionisio and Paulo Bala took part in the 16th International Conference on Mobile and Ubiquitous Multimedia (MUM), a leading annual international conference, which provides a forum for presenting the latest research results on mobile and ubiquitous multimedia. Mara presented a demo and a full paper entitled: “Fragments of Laura: Incorporating Mobile Virtual Reality in Location-Aware Mobile Storytelling experiences”, while Paulo exhibited the poster: “Evaluating the Influence of Location and Medium Applied to Mobile VR Storytelling”.

The conference was held in Stuttgart, Germany, past Nov 26 – Nov 29.

FOL Demo @ MUM 2017

ICIDS 2017

This year, the International Conference on Interactive Digital Storytelling (ICIDS 2017) took place in Funchal and was hosted by the Madeira Interactive Technologies Institute. The Beanstalk team was involved in several ways:

Paulo Bala presented the poster: “Evaluating User Experience in 360º Storytelling Through Analytics”.

Poster Session at ICIDS 2017

 

 

 

 

 

 

 

 

 

 

“Fragments of Laura & Há-vita Transmedia Project”  was exhibited during the ICIDS Art Exhibition Event. The exhibition features a variety of art pieces of interactive storytelling in various media including Web-documentaries, VR Film, narrative games, Augmented Reality Mobile Applications, and Transmedia projects produced by over 30 artists of national and international origin. The exhibition’s theme of “Time and Tempo” encouraged artists to explore the intrinsic qualities of interactive narrative as a time-based medium, user rhythms, and storytelling themes that incorporate history, time travel, and other playful engagements with the theme.

The FOL&Hávita project allowed the audience to experience different historical times of Madeira’s cultural and natural heritage.

Fragments of Laura & Há-vita set up @ ICIDS Art Exhibition 2017

Filmteractive

On October 16th, Mara Dionísio, Paulo Bala, Sandra Olim, Rui Trindade, Dina Dionísio and Valentina Nisi, presented the Fragments of Laura- transmedia project, at the Innovation Zone in the European Economic Forum in Lodz, Poland. This event is a platform for exchange of experience between representatives of business, science and the local government. Each year, the EEF brings together more than 3000 participants.

Innovation zone Exhibition @ EEF in Lodz

 

 

 

 

 

 

 

 

 

 

Fragments of Laura&Há-Vita was also selected as a finalist for the Filmteractive 2017, Festival of Interactive Communication, CONTENT OF THE FUTURE, 17th October 2017. The team made their pitch presentation at the finalist’s session of the Filmteractive Marketing Festival. An annual event where it concentrates innovative ideas that combine business approach with cutting-edge technology. The finalists got the chance to present their projects in front of decision makers from big brands, venture capital funds and experienced VR creators.

Pitching Session

Team @ Filmteractive Marketing Festival

 

 

International Communication Association

For the first time in 67 years, ICA 2017 held an exhibition. 31 innovative media projects were showcased during the official opening of the conference.

Our work was selected from among 72 submissions hailing from 4 continents! M-ITI represented Portugal with the transmedia project Há-Vita and Fragments of Laura by our researchers Claudia and Deborah.
Congratulations to all the creative and skilled team.