It’s been quite a challenge but very productive, these last few weeks while recruiting and conducting user tests. The final outcome was extremely positive.
A total of 63 people responded to the invitation to participate in the FOL experience. From these, 17 were residents of the island and 46 users were not residents of the island.
From 46 tourists, 11 completed the first stage (interacting with mobile tour) and 35 completed the whole experience (mobile app + web platform).
From the locals, 11 completed and interacted the whole FoL Transmedia experience, while 6 experienced only the location-based Tour.
Next step… analysing all the data!