The resulting data from the interviews are being analyzed using a thematic analysis approach to collect user’s impression concerning the TEE experience with the support of NVivo software. Mara and Dina are conducting a bottom-up data analysis reviewing and iterative process in 3 stages. Firstly, using open coding, where each researcher select quotes and create high-level categories, review and merge or divide into new nodes.

Secondly, affinity diagrams are used to explain the relationships between categories. Thirdly, we organize the most frequent concepts and insights found followed by the description and illustrative quotes given by users in the interviews.

Screenshots of Nvivo Nodes after coding (Top: Visitor´s sample; Bottom: Local’s sample)